Rotana continues partnership with eRevMax for seamless distribution

Rotana, the hotel management company operating within the Middle East, Africa, South Asia and Eastern Europe, has extended its partnership with eRevMax for optimising online exposure and distribution. Forty-nine out of 51 properties of the group have been using Connect, the cloud-based distribution solution by eRevMax, for real-time data transfer between its online sales channels and hotel system. The connectivity allows Rotana hotels to update rates and inventories in real-time and receive reservations directly into its Trust CRS system, ensuring online sales optimisation and eliminating the possibility of overbookings, a release states.

“We have a long-standing partnership with eRevMax and have experienced the positive impact their technology brings to our online revenue. We monitor our booking trends across all channels directly on our hotel system, which helps us react instantly with a more effective distribution strategy. I would definitely recommend eRevMax’s Connect platform to anyone looking for seamless distribution capability integrated directly within the hotel PMS/CRS,” said Guy Hutchinson, COO, Rotana Hotel Management Corporation.

“Our continued partnership reinforces the value eRevMax’s innovative technologies and services bring to the hotel industry to improve distribution processes,” said Hisham Diab, Sales Director – Middle East & Africa, eRevMax.